CARE THAT WORKS FOR ALL OF YOU
Building an all-in-one telehealth solution from the ground up—research to launch.
Client
Kyle Robertson, the visionary mind behind Cerebral (currently valued at $4.8 billion), reached out to me in January about coming on to help him build the "Amazon of telehealth." Zealthy's mission is all-encompassing, treating everything from the common cold to anxiety and more, but mainly, it's high-quality, virtual care at affordable prices nationwide. How could I not say, "Absolutely, I'm in!" and become a part of this journey?
Overview
Zealthy's field expert, Robertson, honed in on the target offerings. From this, I crafted multiple medical questionnaires, ensuring clarity and accuracy, detailed our information architecture in a 30-page logic doc, and forged a streamlined design system. The culmination of my efforts resulted in crafting over 300 mobile-first web pages. And I maintained open communication with Kyle throughout, faithfully delivering on tight deadlines.
ROLE
Founding Product Designer
IMPACT
Scaled to 50K users in the first 3 months
TEAM
Kyle Robertson, Founder
Harry Kran-Annexstein, CTO
Dmitry Kurbatov, Engineer
TOOLS
Figma, Getty Images, Google Docs, Jira, Noun Project, Slack, Unbounce, Zoom
Prior to my arrival, Kyle had not only successfully pinpointed Zealthy's key treatment domains—primary care, skincare, hair loss, erectile dysfunction, weight loss, and anxiety or depression—but also collaborated with top medical experts to develop initial questionnaires for each. This effort laid a strong foundation for future teamwork and progress.
Optimal questionnaires
Optimal questionnaires
I applied my copywriting skills, offering strategic UX input and collaborating closely with a team of specialists. Recognizing the complexity of the healthcare space, we iterated until we developed the most effective questionnaires—shifting the tone from sterile and clinical to something more human: friendly, reassuring, and grounded in clear language that helped reduce anxiety and build trust.
Something Kyle taught me is that MVP in healthcare isn't enough; you must prove it works. There’s no trial run, no do-overs—patients' lives are at stake. The margin for error is razor-thin. You either get it right, or you don’t, and that takes time, commitment, and precision.
Complex logic work
Complex logic work
Healthcare UX is highly conditional and nonlinear. Without thoughtful information architecture, it often leads to bottlenecks and confusion down the road. To prevent this, I partnered with the Kyle to create a detailed 30-page logic guide that mapped out the entire platform. It's important to note that a product designer isn't just executing at an early-stage startup—they're a thought partner, actively helping shape the company's vision/strategy.
Simple, successful designs
Simple, successful designs
In just a week, I built a design system (including a questionnaire template) that allowed me to quickly design 300 mobile-first web pages. I focused on making it clean, consistent, and easy to develop. Over the next four months, I moved fast, collaborating closely with two engineers to ensure smooth implementation and resolve any complexities—because while the UI looks simple, the architecture behind it is anything but.
Toward the end of my time there, the product soft-launched—and within about 90 days, it acquired over 50,000 active, paying users. Now, just a year later, Zealthy generates 6.5 million in monthly revenue and has achieved profitability. I'm deeply proud of the role I played in this outstanding success.
