Same mission. Better execution.
From Smalltalk to Jelly: fully leveraging AI for next-level social experiences. Refer to Pt.1 - Smalltalk for additional context.
As we moved forward, Smalltalk, which started as an innovative phone call platform, evolved in response to valuable user insights. It transformed into Jelly to better adapt, designing more around AI-driven features for enhanced social engagement, shareability, and interactivity.
AI-FOCUSED & SOCIAL
AI-FOCUSED & SOCIAL
Jelly isn't a pivot but an evolved iteration of Smalltalk. Just before launch, we integrated AI into the platform. Follow-up usability tests (20 moderated sessions) highlighted the importance of focusing our design efforts on these new features while empowering users to create and share content. Through strategic planning and exploratory sketches, Jelly took shape.
NEXT-GENERATION
NEXT-GENERATION
Every great conversation leaves something behind.
A surprise. A spark. A moment that lingers.
It begins with real-time call transcriptions displayed as captions that can be liked and shared. Seconds after a call ends, users receive an editable title, summary, transcript, and audio, seamlessly capturing the essence of their discussion. A custom AI-generated image enhances the experience as users move to a public feed, where they can revisit and build on their conversations or discover new ones.
